Social

CW33 (KDAF)

I help manage and create content for the CW33 (KDAF) social media channels, including Instagram, Facebook, X, and YouTube. This includes creating graphics, videos, stories, shorts/reels, managing follower engagement, and tracking monthly analytics.

Heart+Mind Social Media

I created engaging content and managed social channels — including LinkedIn, X, Instagram, and YouTube — as well as monitored the analytics and key metrics of each channel. See below for examples of social content I’ve created for Heart+Mind Strategies.

Higginbotham Social Media

I contributed to daily social media management – creating posts and videos for Facebook, Twitter, Instagram, and LinkedIn with 15,000+ combined followers and a 10% YoY increase in follower count – and compiled monthly data analytic reports to chart social media growth and engagement. In 2021, we had over 1.5 million organic impressions and over 50,000 video views.

See below for examples of social media graphics I created and screenshots of a few Instagram posts I’ve written.

FC Dallas Social Media

Contributing to FC Dallas' official social media accounts – which included Facebook, Twitter, Instagram, Snapchat, and Periscope with over 467,000 combined followers – was one of my main jobs during my internship in 2016. Over the course of my three-month internship, FC Dallas social media follower counts and interaction steadily increased – Twitter saw a 12% growth, Instagram 9.7% growth, Facebook 17% growth, and our highest audience engagement was during the July 4, 2016 game with 1.5 million interactions. Below, you can see an example of our analytics and a post from each platform – Facebook, Instagram, Snapchat, and Twitter.